How immersive technology can revitalize the shopping experience
IBM
|
IBM
|
01-12-2007
|
Downloads:
|
215
|
|
Language:
|
English
|
Detail
Hide
Why do shoppers choose to come to a store on any given day? Do they search for products online first and then come in—or do they start their decision-making process inside the store? These are all important questions, given the tough reality of our commoditized retail marketplace, where it’s harder and harder to stand out from competitors. Retailers need to create customer advocates who, when they’re ready to make a purchase, think first about the retailer’s store brand rather than a list of product brands.
100,08 KB
| 12 Pages
Bookmark
0
Comment
Tell a friend
Download
ARTICLE COMMENTS
Log in to comment article...
4a25e4a9-d9a7-401d-9dba-cc8ba5fc53df
Distribution.
Customer valued innovation.
How immersive technology can revitalize the shopping experience
IBM
IBM
IBM
IBM
01-12-2007
4a25e4a9-d9a7-401d-9dba-cc8ba5fc53df"
Why do shoppers choose to come to a store on any given day? Do they search for products online first and then come in—or do they start their decision-making process inside the store? These are all important questions, given the tough reality of our commoditized retail marketplace, where it’s harder and harder to stand out from competitors. Retailers need to create customer advocates who, when they’re ready to make a purchase, think first about the retailer’s store brand rather than a list of product brands.